• HARUHARU WONDER Serum 50ml HARUHARU WONDER Black Rice Hyaluronic Anti-wrinkle Serum
  • HARUHARU WONDER Serum 50ml HARUHARU WONDER Black Rice Hyaluronic Anti-wrinkle Serum
  • HARUHARU WONDER Serum 50ml HARUHARU WONDER Black Rice Hyaluronic Anti-wrinkle Serum
  • HARUHARU WONDER Serum 50ml HARUHARU WONDER Black Rice Hyaluronic Anti-wrinkle Serum
  • HARUHARU WONDER Serum 50ml HARUHARU WONDER Black Rice Hyaluronic Anti-wrinkle Serum
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HARUHARU WONDER Black Rice Hyaluronic Anti-wrinkle Serum

HARUHARU WONDER Black Rice Hyaluronic Anti-wrinkle Serum

-25%
£14.97 GBP
£19.95 GBP £14.97 GBP
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Size

Product details

Brand
HARUHARU WONDER
Size
50ml
Skin type
All, incl. sensitive & mature
Item form
Liquid
Texture & finish
Lightweight, non-sticky; absorbs quickly
Product benefits
Hydrates, firms and smooths the look of fine lines
Active ingredients
Fermented black rice extract, hyaluronic acid, red ginseng extract
Special ingredients
Camellia seed oil, jojoba seed oil, beta-glucan, adenosine
When to use
AM & PM, at the serum step
Claims
SCPN Notified, CPNP Notified
Made in
Made in Korea

About this item

  • Black rice antioxidants: fermented rice extract rich in anthocyanins helps brighten tone and protect from daily stressors.
  • Plumps with moisture: hyaluronic acid draws in water to smooth the look of dryness-related fine lines.
  • Gentle firming support: red ginseng extract and adenosine support elasticity and a subtly lifted feel.
  • Kind to sensitive skin: beta-glucan supports the skin barrier and helps reduce the look of redness.
  • Light, layerable texture: absorbs quickly with no sticky film, morning and evening.
£14.97(£29.94/100ml)
In stock
Return within 61 days of receipt — hassle-free refund Returnable within 61 days of receiptItem can be returned in its original condition for a full refund within 61 days of receipt.Read full return policy
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Description

HARUHARU WONDER Black Rice Hyaluronic Anti-wrinkle Serum brings deep hydration and comfort to your skin. This gentle serum uses the power of black rice and hyaluronic acid to help your skin feel soft and look bright. Perfect for all skin types, it works to smooth fine lines while adding moisture where your skin needs it most. The lightweight formula sinks in quickly without feeling sticky, leaving your face feeling fresh and looking more youthful. With regular use, you'll notice skin that feels firmer, looks more even, and has a natural, healthy glow.

The Magic of Black Rice for Your Skin

Black rice isn't just good for your body—it's wonderful for your skin too. In this serum, fermented black rice extract works as a skin-loving superhero. It's packed with helpful plant nutrients called anthocyanins that help brighten your skin tone and protect it from daily stressors. Think of these as tiny shields that keep your skin looking young and fresh. The fermentation process makes the good stuff in black rice even more powerful, helping it work better on your skin. This special ingredient helps even out skin tone, adds a healthy glow, and keeps your skin feeling soft and smooth all day long.

Deep Hydration That Lasts

Dry skin needs more than just a quick splash of moisture—it needs ingredients that lock in hydration. This serum brings together hyaluronic acid and betaine, two star ingredients that pull water into your skin and keep it there. Hyaluronic acid is like a drink of water for thirsty skin, holding up to 1000 times its weight in moisture. Betaine, from plants, helps support your skin's natural moisture barrier.

  • Helps skin feel plump and bouncy
  • Works to smooth fine lines caused by dryness
  • Keeps skin feeling comfortable all day
  • Doesn't feel heavy or greasy on skin

Gentle Support for Aging Skin

As we get older, our skin needs extra help to stay firm and smooth. This serum offers that help without harsh ingredients. Red ginseng extract works to perk up tired skin, while amino acids help your skin stay strong and healthy. The mix of botanical oils soothes your skin while helping it feel more elastic and firm. What makes this serum special is how it supports your skin without overwhelming it. It helps minimize the look of fine lines while giving your face a subtle lifted feeling. With regular use, your skin will look more youthful—not in a fake way, but with a natural, healthy glow.

Perfect for Sensitive Skin Too

Finding products that work well without causing redness can be hard if you have sensitive skin. HARUHARU WONDER created this serum to be gentle enough for all skin types. The formula helps calm visible redness and soothes feelings of discomfort. Beta glucan works to support your skin's natural barrier, while polyphenols from black rice help protect against daily stress factors.

  • No harsh ingredients that might upset your skin
  • Helps reduce the look of redness
  • Supports your skin's natural strength
  • Feels soothing when applied to irritated skin

Simple to Use, Easy to Love

Adding this serum to your routine is simple. After washing your face, shake the bottle and press 2-3 pumps into your palm. Gently spread it over your face and neck, and pat lightly to help it sink in. You can use it morning and night for best results. The milky texture feels light on your skin and absorbs quickly, so you won't have to wait long before adding your moisturizer. For extra dry skin, mix in a few drops of facial oil. The subtle lavender scent makes each use feel like a mini spa moment, helping you take a calm breath while caring for your skin.

Treat your skin to the care it deserves with HARUHARU WONDER Black Rice Hyaluronic Anti-wrinkle Serum. Feel the difference as your skin becomes more hydrated, brighter, and smoother with each use. Your future self will thank you for the gift of healthy, happy skin. Add it to your cart today and start your journey to skin that feels as good as it looks!


Disclaimer: Packaging and product images may be updated by the manufacturer without notice. The item you receive may differ in appearance from the images shown, and colours may vary slightly between screens.

How to Use

shake the serum bottle well before use. apply 2-3 pumps to clean, toned skin, gently spread evenly over face and neck, and lightly pat for better absorption. can be used alone or mixed with a few drops of black rice facial oil for enhanced hydration. use morning and/or evening as part of your skincare routine. store in a cool, dry place away from direct sunlight to maintain ingredient efficacy and stability. a 50 ml bottle typically lasts 1 to 2 months with daily use, depending on the amount applied. it is best suited for adults aged 25 and above to target early to advanced signs of aging and hydration needs. for optimal results, use after cleansing and toning, followed by moisturizer and sunscreen during the day, or moisturizer in the evening. enhance your routine with complementary products like Black Rice Hyaluronic Toner, Black Rice Facial Oil, and Black Rice Cream for maximum hydration and anti-aging benefits.

Ingredients

Ingredients List

Water, Glycerin, Lecithin, Caprylic/Capric Triglyceride, Camellia Seed Oil, Hydrogenated Lecithin, Helianthus Annuus (Sunflower) Seed Oil, Oryza Sativa (Rice) Extract, Phyllostachys Pubescens Shoot Bark Extract, Aspergillus Ferment, Hyaluronic Acid, Panax Ginseng Root Extract, Cyclodextrin, Sclerotium Gum, C12-16 Alcohols, Palmitic Acid, Alteromonas Ferment Extract, Usnea Barbata (Lichen) Extract, Zanthoxylum Piperitum Fruit Extract, Pulsatilla Koreana Extract, Beta-Glucan, 1,2-Hexanediol, Glycine Soja (Soybean) Sterols, Behenyl Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil, Glyceryl Stearate, Sodium Phytate, Tocopherol, Adenosine, Phenethyl Alcohol, Butylene Glycol, Alcohol, Lavandula Angustifolia (Lavender) Oil

Key Ingredients

Fermented Black Rice Extract, Hyaluronic Acid, Red Ginseng Extract, Betaine

Disclaimer: Ingredients may be updated by the manufacturer without notice. For the most current and accurate list, always refer to the product packaging.

Complete Your Calm Ritual

Better together

HARUHARU WONDER Black Rice Hyaluronic Anti-wrinkle Serum

HARUHARU WONDER Black Rice Hyaluronic Anti-wrinkle Serum

50ml

£14.97

HARUHARU WONDER Black Rice Bakuchiol Eye Cream

HARUHARU WONDER Black Rice Bakuchiol Eye Cream

£11.97

HARUHARU WONDER Black Rice Moisture Airyfit Daily Sunscreen SPF50+ PA++++

HARUHARU WONDER Black Rice Moisture Airyfit Daily Sunscreen SPF50+ PA++++

£12.97

Complete Ritual

£39.91 £37.92

BUILD YOUR CALM RITUAL

Routine Recommendation

Step 1
HARUHARU WONDER Black Rice Moisture Cleansing Oil

Cleanser

HARUHARU WONDER Black Rice Moisture Cleansing Oil

£13.97

Step 2
HARUHARU WONDER Black Rice Probiotics Barrier 2% NAD+ Serum Mist

Toner

HARUHARU WONDER Black Rice Probiotics Barrier 2% NAD+ Serum Mist

£15.97

Step 3
HARUHARU WONDER Black Rice Hyaluronic Anti-wrinkle Serum

Serum

HARUHARU WONDER Black Rice Hyaluronic Anti-wrinkle Serum

£14.97

Step 4
HARUHARU WONDER Black Rice 5 Ceramide Barrier Moisturizing Cream

Cream

HARUHARU WONDER Black Rice 5 Ceramide Barrier Moisturizing Cream

£15.97

Step 5
HARUHARU WONDER Black Rice Moisture Airyfit Daily Sunscreen SPF50+ PA++++

Sunscreen

HARUHARU WONDER Black Rice Moisture Airyfit Daily Sunscreen SPF50+ PA++++

£12.97

Fermented black rice 10,000 ppm · 50 ml

A light, milky serum that stays hydrating.

Fermented black rice at 10,000 ppm with hyaluronic acid and fermented bamboo, in a milky serum that absorbs to a soft, non-sticky finish. A generous 50 ml bottle for a daily step.

All skin typesMilky textureVegan
HARUHARU WONDER Serum 50ml HARUHARU WONDER Black Rice Hyaluronic Anti-wrinkle Serum

What does it do?

What you notice when you use it.

A serum that behaves more like a light lotion than a gel.

Deep, water-led hydration

Hyaluronic acid and betaine carry the hydrating side of the formula.

Bouncy, radiant appearance

Skin is left looking plump with a soft glow, not a shine.

Antioxidant-rich extracts

Fermented black rice and vitamin E are what HARUHARU builds the range around.

What's in it?

Three quantified extracts.

Beta-glucan, tocopherol, Panax ginseng root and jojoba, camellia and sunflower oils also appear on the panel. Adenosine is present as an ingredient only.

10,000 ppm

Fermented black rice

Oryza sativa extract, quantified on the box — the antioxidant the line is named for.

2,000 ppm

Hyaluronic acid

The hydrating core of the serum, quantified alongside the extracts.

2,000 ppm

Fermented bamboo shoot bark

The second antioxidant extract, at the same stated level as the hyaluronic acid.

Milky HARUHARU WONDER Black Rice Hyaluronic Anti-wrinkle Serum poured from the open bottle onto fingertips

How does it feel?

A light, milky serum with a soft finish.

Reviewers describe it as lightweight and not sticky, with a subtle scent of lavender and a soft finish once it's absorbed.

TextureLight, milky serum
FeelLightweight, non-sticky
FinishSoft, subtle lavender

Choose your Black Rice serum

Which serum step fits your evening?

A daily serum, a lighter ampoule and a moisturiser — three ways into the same line.

Compare HARUHARU WONDER Black Rice Hyaluronic Anti-wrinkle Serum HARUHARU WONDER Black Rice Hyaluronic Anti-wrinkle SerumYou’re viewing HARUHARU WONDER Black Rice Hyaluronic Botanical 2GF Wonderful Ampoule HARUHARU WONDER Black Rice Hyaluronic Botanical 2GF Wonderful AmpouleView product HARUHARU WONDER Black Rice Hyaluronic Essence HARUHARU WONDER Black Rice Hyaluronic EssenceView product ISNTREE Hyper Retinol EX 1.0 Serum ISNTREE Hyper Retinol EX 1.0 SerumView product BEAUTY OF JOSEON Ginseng Essence Water BEAUTY OF JOSEON Ginseng Essence WaterView product
Best forA single daily hydrating serumA lighter, transparent layer under a creamLightweight hydration with calming and elasticity supportSmooths the look of fine lines while supporting the moisture barrierHydrates, brightens and balances
Formula focusFermented black rice 10,000 ppm, hyaluronic acid 2,000 ppmRice-derived peptides, sodium hyaluronate, madecassosideFermented black rice extract, hyaluronic acid, betaineRetinol 0.1%, Retinyl palmitate 0.3%, Bakuchiol 0.6%Ginseng root water 80%, niacinamide 2%, adenosine 0.04%
ExperienceLight, milky, non-stickyWatery, transparent, fast-absorbingLight gel textureLightweightLight, watery
Routine roleSerum step after toner, morning and eveningAmpoule step, or a generous evening layerAM & PM, after tonerEvening routineAM & PM, first step after cleansing

Is it for you?

Made for a straightforward daily serum step.

Self-identification, not a suitability declaration — read it as a starting point.

  • Anyone who wants one serum rather than several
  • Skin that prefers a milky texture over a watery gel
  • People building a simple toner–serum–cream routine
  • Anyone who likes a generous bottle for daily use
Skin was purging when I first started

I'm glad I stuck by it when I first started my skin was purging I gave it a break and went back to it using it twice a week … now I use everyday morning and night

Not like the Korean serums that were too watery or too sticky

I love this serum, it is lightweight and not sticky with a subtle smell of lavender. My sensitive reactive skin has improved so much … I have tried other korean serums which have either been very watery or super sticky which i personally don't enjoy so i was very happy to find this one.

One serum, used consistently, tends to beat four used occasionally.

HARUHARU WONDER Black Rice Hyaluronic Anti-wrinkle Serum £14.97