Beauty of Joseon has become one of the most widely loved brands in the glow-focused skincare space, and it is not difficult to see why. The brand draws on the beauty rituals of the Joseon dynasty - a period of Korean history celebrated for its sophisticated herbal wellness practices - and translates them into accessible, effective modern formulas. If you are wondering where to start, the range is well-structured, with clear hero products and a consistent philosophy that makes the whole collection easy to navigate.
Heritage Meets Modern Skincare
The Joseon dynasty (1392–1897) was a period in which botanical remedies and skin-nourishing rituals were refined over generations. Beauty of Joseon brings this tradition into contemporary skincare by centering traditional Korean herbal ingredients - ginseng, rice water, and grain ferments - alongside modern formulation science. The result is a range that feels rooted and deliberate rather than trend-driven. Each product is designed to deliver the visible benefits of these botanicals: a brighter, smoother, more nourished complexion that holds its tone and texture over time. The brand does not use tradition as decoration - it is genuinely built into the ingredient philosophy and the way products are developed.
- Joseon-era herbal traditions as formulation foundation
- Ginseng, rice water, and grain ferments as core ingredients
- Balanced heritage inspiration and modern science
- Glow and skin health as consistent outcomes
Hero Products to Try First
The Relief Sun: Rice + Probiotics SPF50+ PA++++ is arguably the brand's most famous product, and a firm favourite for those who find most SPFs too heavy or white-cast-prone. The Dynasty Cream is a close second - a nourishing, comfortable moisturiser built around ginseng and traditional honey. The Revive Serum: Ginseng + Snail Mucin is a popular choice for those looking for a lightweight daily serum that brightens and supports skin recovery. For cleansing, the Radiance Cleansing Balm offers a gentle, thorough first cleanse that leaves the skin feeling soft rather than stripped. These four products give a clear sense of what the brand does best.
- Relief Sun SPF50+ - lightweight daily sun protection
- Dynasty Cream - nourishing ginseng moisturiser
- Revive Serum - ginseng and snail mucin serum
- Radiance Cleansing Balm - gentle daily cleansing
Who the Range Suits
Beauty of Joseon works well for most skin types. Those with sensitive skin will find many of the formulas calm and manageable, particularly the essences and creams. Oily and combination skin types are well served by the lightweight sunscreens and serums, which hydrate without adding congestion. Those managing blemish-prone skin benefit from the brand's rice and grain-ferment formulas, which balance and brighten without aggravating. The brand is not heavily active-forward, which means the risk of over-stimulation is low - a real advantage for those who have found more active-heavy brands problematic in the past.
- Lightweight options for oily and combination skin
- Gentle formulas suitable for sensitive skin
- Balancing options for blemish-prone skin
- Low stimulation risk for reactive skin types
Value and Positioning
Beauty of Joseon is competitively priced for the quality of formulation it offers. The hero products - particularly the SPF and the Dynasty Cream - represent strong value compared to similar glow-focused ranges at a higher price point. The brand's growing popularity has kept it accessible and well-stocked, making it easy to build and maintain a routine without difficulty finding products. Starting with two or three key pieces gives a clear picture of whether the brand's approach suits your skin before committing to a fuller routine.
- Competitive pricing relative to formulation quality
- Strong value in hero SPF and moisturiser
- Widely available and consistently stocked
- Easy to build a routine gradually
Browse the full Beauty of Joseon collection above and find the right starting point for your skin and routine.