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BEAUTY OF JOSEON Glow Deep Serum: Rice + Alpha Arbutin

BEAUTY OF JOSEON Glow Deep Serum: Rice + Alpha Arbutin

Calm Haven Beauty Choice97 sold in the past 30 days
Regular price £12.97 GBP
Regular price £12.95 GBP Sale price £12.97 GBP
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Size

Product details

Brand
BEAUTY OF JOSEON
Size
30ml
Scent
Fragrance-free formula
Skin type
All, incl. sensitive
Item form
Liquid
Texture & finish
Light; fast-absorbing with no greasy feel
Product benefits
Brightens dark spots and evens skin tone
Active ingredients
Rice bran water, alpha-arbutin, niacinamide, glycerin
Special ingredients
Coptis japonica root extract, panthenol, grain seed extracts
When to use
AM & PM, after cleansing, before moisturiser
Free from
Fragrance Free, Drying Alcohol Free, Silicone Free, Essential Oil Free
Claims
Vegan, Cruelty Free, SCPN Notified, CPNP Notified
Made in
Made in Korea

About this item

  • Rice water glow: rice bran water hydrates and helps skin look brighter, the classic K-beauty way.
  • Fades dark spots: alpha-arbutin works day by day to even tone and soften the look of dark marks.
  • Clearer-looking skin: niacinamide supports a clearer, healthier-looking complexion.
  • Weightless hydration: sinks in fast with no sticky or greasy feel and layers easily, morning and night.
  • No irritants added: fragrance-free and essential oil free, with no drying alcohol or silicones.
  • Vegan and cruelty-free: gentle enough for sensitive skin.
£12.97(£43.23/100ml)
In stock
Return within 61 days of receipt — hassle-free refund Returnable within 61 days of receiptItem can be returned in its original condition for a full refund within 61 days of receipt.Read full return policy
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View full details
  • Vegan
  • Cruelty Free
  • Fragrance Free
  • Drying Alcohol Free
  • Silicone Free
  • Essential Oil Free
  • Made in Korea
  • SCPN Notified
  • CPNP Notified

Description

BEAUTY OF JOSEON Glow Deep Serum with Rice and Alpha Arbutin brings a gentle glow to tired skin. This light, hydrating serum helps fade dark spots and even out your skin tone with the power of rice water and plant-based care. Perfect for all skin types, it adds moisture while working to brighten your complexion day by day. Free from harsh ingredients, this serum fits easily into any skincare routine, morning or night. Give your skin the calm, fresh look it deserves with this simple yet effective formula that makes skincare feel good again.

What Makes This Serum Special

This gentle serum brings together the best of nature and science to help your skin look its best. The star of the show is rice bran water, used for hundreds of years to help skin look bright and feel soft. Mixed with alpha-arbutin, it works to fade dark spots and even out your skin tone over time. The formula feels light on your skin but packs a real punch when it comes to results.

What you won't find are harsh things that upset your skin. There's no alcohol, no silicones, and no essential oils that might cause redness. The serum is both vegan and cruelty-free, so you can feel good about what you're putting on your face. Each drop helps your skin look more awake and fresh, without any sticky feel.

Key Ingredients That Help Your Skin

The power of this serum comes from four main helpers that work well together:

  • Rice Bran Water - Adds moisture and helps skin look bright
  • Alpha-Arbutin - Helps fade dark spots and evens skin tone
  • Niacinamide - Makes skin look clearer and helps it stay healthy
  • Glycerin - Pulls moisture into your skin to keep it soft

These work together to tackle common skin worries like dark spots, uneven tone, and dryness. The formula is gentle enough for all skin types, even if your skin gets upset easily. You'll notice how it sinks in fast without leaving any greasy feel behind.

How This Serum Helps Your Skin

When you use this serum, you'll feel the change right away. Your skin will feel softer and look more awake after just one use. The light texture sinks in fast, adding moisture without any heavy feel. It's like giving your skin a drink of water.

Over time, the real magic happens. Dark spots start to fade, and your skin tone becomes more even. The rice and alpha-arbutin work day after day to bring back your natural glow. Even if your skin is dry, oily, or a mix of both, this serum helps bring it back to balance. It works well in any season, though it's extra helpful when cold weather makes your skin feel tight and dry.

How to Use This Serum for Best Results

Using this serum is simple. After you wash your face:

  • Put 2-3 drops in your palm
  • Gently pat it onto your skin until it sinks in
  • Use morning and night for best results
  • Follow with your face cream to lock in the good stuff

The serum works well with other skin care items you already have. For an extra boost, try using it after a gentle face wash and before your moisturizer. If you use other BEAUTY OF JOSEON products, this serum fits right in with them too. The bottle will last about one to two months with daily use, giving your skin plenty of time to show its new glow.

Why People Love This Serum

Users can't stop talking about how this serum makes their skin feel and look. Many say they notice a fresh glow right away, while the dark spot fading happens over a few weeks of use. The light feel wins fans who don't like heavy skin care that sits on top of the skin.

What makes it stand out is how it works for so many skin types. Whether you have dry patches, oily spots, or skin that gets red easily, this serum helps bring things back to balance. It's a true friend to your skin, just helping it be its best without any fuss. Store it in a cool, dry place away from sunlight to keep it working its best for you.

Ready for skin that feels good and looks bright? Try BEAUTY OF JOSEON Glow Deep Serum today and see how simple, gentle care can make such a big difference. Your skin will thank you for the boost of moisture and glow. Add it to your cart now and take the first step toward skin that makes you smile when you look in the mirror.


Disclaimer: Packaging and product images may be updated by the manufacturer without notice. The item you receive may differ in appearance from the images shown, and colours may vary slightly between screens.

How to Use

To maximize the benefits of the Beauty of Joseon Glow Deep Serum, pat 2-3 drops into clean skin until fully absorbed. Use it twice daily—morning and night—as part of your routine. For enhanced effects, consider combining with other products from the Beauty of Joseon line, such as toners and masks. Store the serum in a cool, dry place away from direct sunlight to maintain its stability. With regular use, the serum typically lasts about one to two months, depending on application frequency. Incorporate it into your skincare routine to address concerns like hyperpigmentation, dullness, and dehydration, and enjoy a brighter, more hydrated complexion.

Ingredients

Ingredients List

Oryza Sativa (Rice) Bran Water, Aqua, Glycerin, Butylene Glycol, 1.2-Hexanediol, Dipropylene Glycol Dibenzoate, Alpha-Arbutin, Niacinamide, Methyl Gluceth-20, Panthenol, Polyglycerin-3, Trehalose, Glyceryl Glucoside, Hydrolyzed Jojoba Esters, Hydroxyethyl Acrylate/Sodium Acryloyldimethyl Taurate Copolymer, Ethylhexylglycerin, Hydroxyethyl Cellulose, Xanthan Gum, Arginine, Acrylates Copolymer, Disodium EDTA, Coptis Japonica Root Extract, Sorbitan Isostearate, Glucose, Coix Lacryma-Jobi Ma-Yuen Seed Extract, Glycine Soja (Soybean) Seed Extract, Hordeum Distichon (Barley) Extract, Oryza Sativa Extract, Sesamum Indicum (Sesame) Seed Extract, Triticum Vulgare (Wheat) Seed Extract, Vigna Radiata Seed Extract, Podocarpus Elatus (Illawarra Plum) Fruit Extract

Key Ingredients

Rice Bran Water, Alpha-Arbutin, Niacinamide, Glycerin

Disclaimer: Ingredients may be updated by the manufacturer without notice. For the most current and accurate list, always refer to the product packaging.

Complete Your Calm Ritual

Better together

Complete Ritual

£39.91 £37.92

BUILD YOUR CALM RITUAL

Routine Recommendation

Step 1
BEAUTY OF JOSEON Green Plum Refreshing Cleanser

Cleanser

BEAUTY OF JOSEON Green Plum Refreshing Cleanser

£9.97

Step 2
BEAUTY OF JOSEON Glow Replenishing Rice Milk

Toner

BEAUTY OF JOSEON Glow Replenishing Rice Milk

£14.47

Step 3
BEAUTY OF JOSEON Glow Deep Serum: Rice + Alpha Arbutin

Serum

BEAUTY OF JOSEON Glow Deep Serum: Rice + Alpha Arbutin

£12.97

Step 4
BEAUTY OF JOSEON Dynasty Cream

Cream

BEAUTY OF JOSEON Dynasty Cream

£18.47

Step 5
BEAUTY OF JOSEON Relief Sun: Rice + Probiotics SPF50+ PA++++

Sunscreen

BEAUTY OF JOSEON Relief Sun: Rice + Probiotics SPF50+ PA++++

£13.97


Rice bran water 68.6% · Alpha-arbutin 2% · 30 ml / 60 ml

Rice-water brightness, the quiet way.

A watery serum built on 68.6% rice bran water and 2% alpha-arbutin, designed to refine the look of uneven tone and dark spots — gradually, gently, daily.

Even skin toneAlpha-arbutin 2%Watery-light
BEAUTY OF JOSEON Serum BEAUTY OF JOSEON Glow Deep Serum: Rice + Alpha Arbutin 30ml

What does it do?

Patience, in a dropper.

Tone work is slow work — this formula keeps skin comfortable while it happens.

Targets the look of dark spots

Alpha-arbutin helps refine the appearance of uneven tone and dark spots over time.

Moisture from rice

Rice bran water, rich in amino acids and minerals, leaves skin deeply hydrated with a dewy finish.

Weightless layering

A watery, non-sticky texture that absorbs quickly and disappears under the next step.

What's in it?

An heirloom ingredient, measured precisely.

Rice water is the oldest brightening ritual in Korean skincare — here it is standardised and paired with modern tone care.

68.6%

Rice bran water

Deep, dewy hydration with the amino acids and minerals rice is known for.

2%

Alpha-arbutin

A gentle tone ingredient that helps soften the look of dark spots.

01

Niacinamide

Supports an even-looking tone and the skin barrier.

BEAUTY OF JOSEON Glow Deep Serum: Rice + Alpha Arbutin - experience

How does it feel?

Watery, absorbs fast, no stick.

A featherlight serum that sinks in quickly and leaves skin feeling soft and refreshed, never tacky.

TextureWatery, lightweight
FeelFast-absorbing, non-sticky
FinishSoft, supple

Choose your serum

Which tone serum suits you?

Two roads to a more even look — and a glow serum to pair with either.

Compare BEAUTY OF JOSEON Glow Deep Serum: Rice + Alpha Arbutin BEAUTY OF JOSEON Glow Deep Serum: Rice + Alpha ArbutinYou’re viewing BEAUTY OF JOSEON Light On Serum: Centella + Vita C BEAUTY OF JOSEON Light On Serum: Centella + Vita CView product Beauty of Joseon Glow Serum: Propolis + Niacinamide Beauty of Joseon Glow Serum: Propolis + NiacinamideView product NUMBUZIN No.5 Vitamin Concentrated Serum NUMBUZIN No.5 Vitamin Concentrated SerumView product P.CALM Light Active Ampoule P.CALM Light Active AmpouleView product AXIS - Y Dark Spot Correcting Glow Serum AXIS - Y Dark Spot Correcting Glow SerumView product
Best forDark spots and uneven toneDullness, first vitamin CDullness with occasional blemishesBrightens, helps fade the look of dark spots, evens toneBrightens, helps fade the look of dark spots, evens toneFades the look of dark spots, evens tone, adds glow
Formula focusRice bran water 68.6% + alpha-arbutin 2%Centella 68% + stable vitamin C 10%Propolis 60% + niacinamide 2%Glutathione, niacinamide, panthenolNiacinamide 5%, tranexamic acid, alpha-arbutinNiacinamide 5%, squalane
ExperienceWatery and weightlessLight, fast-absorbingHoney-like, absorbs fastLightweightLight, fast-absorbingLightweight, fast-absorbing
Routine roleTone-focused serum stepMorning tone serumDaily serum, AM or PMAM & PM, after tonerAM & PM, after cleansing and tonerAM & PM, after toner

Is it for you?

For tone that tells old stories.

Sun marks, blemish marks, unevenness — addressed the gentle way.

  • Uneven tone and visible dark spots
  • Dry, dull-looking skin
  • Sensitive skin easing into brightening
  • Both morning and evening routines
Dull, thirsty skin

Been using this for months and it's actually solid for dullness … the rice bran water keeps things pretty hydrated.

Give it the weeks — rice-water patience pays quietly.

BEAUTY OF JOSEON Glow Deep Serum: Rice + Alpha Arbutin £12.97