{"product_id":"purito-seoul-retinol-retinal-2000-nad-serum","title":"PURITO SEOUL Retinol Retinal 2000 NAD+ Serum","description":"PURITO SEOUL Retinol Retinal 2000 NAD+ Serum pairs two retinoids with NAD+ for a firmer, smoother look. Retinol and retinal work side by side to support cell renewal and even out texture. NAD+ helps your skin's natural repair process, so the results feel steady rather than harsh.\r\n\r\nCentella asiatica and ceramide NP calm the skin. Niacinamide supports the barrier, so a strong serum still feels comfortable. The lightweight, dual-phase formula shakes into a watery texture that sinks in fast, with no greasy residue.\r\n\r\nThis serum is fragrance-free, vegan, and cruelty-free, made for anyone ready to start retinoids without irritation. Use it at night, build up slowly, and always follow with sunscreen the next morning. It is a focused next step once gentler actives stop feeling like enough. ** \u003carticle\u003e\r\n\u003ch2\u003eWhat This Serum Does for Your Skin\u003c\/h2\u003e\r\n\u003cp\u003ePURITO SEOUL Retinol Retinal 2000 NAD+ Serum brings together two forms of vitamin A in one bottle. Retinol works gradually to support smoother, firmer looking skin over time. Retinal moves faster, helping skin renew itself and refine visible texture. Together, they target the signs that skin is starting to look tired, like fine lines and rough patches.\u003c\/p\u003e\r\n\u003cp\u003eNAD+ is the ingredient that sets this serum apart from a standard retinoid. It supports your skin's own renewal processes, helping cells function the way they did when skin felt more resilient. At 100 parts per million, it works alongside the retinoids rather than instead of them.\u003c\/p\u003e\r\n\u003cp\u003eThis is not a gentle vitamin C or a light hydrating serum. It is a focused retinoid treatment built for people who want visible change in firmness and texture. The formula still leans on soothing ingredients, so the strength does not have to mean discomfort.\u003c\/p\u003e\r\n\u003cp\u003eUsed consistently at night, this serum becomes the active step in your routine. It sits underneath a moisturiser and is always followed by sunscreen the next day, since retinoids increase sun sensitivity.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eThe Key Ingredients Inside\u003c\/h2\u003e\r\n\u003cp\u003eRetinol at 1,000 parts per million supports firmer looking skin with steady use over time. Retinal, also at 1,000 parts per million, speeds up cell turnover so rough texture starts to feel smoother. Using both together gives you retinol's steady benefits and retinal's quicker renewal in one step.\u003c\/p\u003e\r\n\u003cp\u003eNicotinamide adenine dinucleotide, or NAD+, supports the energy your skin cells need to repair themselves. This shows up over time as a more resilient, even complexion. Niacinamide works alongside it to reinforce your skin's barrier and calm visible redness. Adenosine adds a further layer of support for skin's natural elasticity.\u003c\/p\u003e\r\n\u003cp\u003eBecause retinoids can feel intense on their own, PURITO SEOUL balanced the formula with centella asiatica extract. This soothes reactive skin and eases discomfort. Ceramide NP reinforces the barrier from within, helping skin hold onto moisture while the actives do their work. This combination is what makes a strong retinoid serum feel wearable for skin that is still adjusting.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eHow Your Skin Responds Over Time\u003c\/h2\u003e\r\n\u003cp\u003eRetinoids work by speeding up how quickly skin cells turn over and renew. This is why most people start slowly rather than using a strong serum every night straight away. PURITO SEOUL recommends beginning with two to three nights a week.\u003c\/p\u003e\r\n\u003cp\u003eAs your skin builds tolerance, you can increase how often you use it. Some people notice mild flaking or tightness at first, which is a normal part of skin adjusting to retinoids. This usually settles as your skin gets used to the actives.\u003c\/p\u003e\r\n\u003cp\u003eWith regular use, skin tends to look smoother and feel firmer to the touch. Fine lines can appear less noticeable as texture evens out. The formula includes centella asiatica and ceramide NP. This helps the adjustment period feel calmer than with a plain retinol serum.\u003c\/p\u003e\r\n\u003cp\u003eConsistency matters more than speed here. A retinoid serum works best as a long-term habit, not a quick fix you use for a week and stop. Sticking with the routine, alongside daily sunscreen, is what lets you see the full benefit.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eHow to Layer It in Your Routine\u003c\/h2\u003e\r\n\u003cp\u003eThis serum is a nighttime-only step, since retinoids increase your skin's sensitivity to sunlight. Use it after cleansing and toning, while your skin is clean and dry. Shake the bottle well before each use to combine the layered formula.\u003c\/p\u003e\r\n\u003cp\u003eDispense one to two drops into your palm or straight onto your fingertips. Smooth it over your face, avoiding the eye area and any broken skin. A little goes a long way with a formula this concentrated.\u003c\/p\u003e\r\n\u003cp\u003eFollow with a moisturiser to lock in hydration and support the barrier while the retinoids work. If your skin feels tight or dry, applying a richer cream on top can help. Some people prefer to buffer the serum by applying moisturiser first, then the serum on top.\u003c\/p\u003e\r\n\u003cp\u003eThe next morning, sunscreen is not optional. Retinoids make skin more reactive to UV light, so daily SPF protects the results you are working towards. Skip a vitamin C or exfoliating acid on the same night to avoid overloading your skin. Pair this serum with barrier-supporting products rather than other strong actives.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eWho This Serum Is For\u003c\/h2\u003e\r\n\u003cp\u003eThis serum suits anyone who wants a visible step up from a gentle anti-aging routine. If fine lines, loss of firmness, or uneven texture are starting to bother you, this is built for that stage. It works well for people who have used retinol before and want a stronger option.\u003c\/p\u003e\r\n\u003cp\u003eIt also suits retinoid beginners who want extra comfort built into the formula. The soothing ingredients mean you are not choosing between strength and comfort. You can ease in slowly and build up as your skin adjusts.\u003c\/p\u003e\r\n\u003cp\u003eThis is a vegan, cruelty-free, and fragrance-free formula, so it fits a routine that avoids synthetic scent. This is not the right choice if you are new to skincare altogether. It also is not ideal if your skin barrier feels compromised right now. In that case, start with gentler basics first and come back to retinoids later.\u003c\/p\u003e\r\n\u003cp\u003eIf a gentle vitamin C serum no longer feels like enough, this is where you go next. Two retinoids and NAD+ work together so your skin gets steady, visible support without feeling stripped or reactive. Start slow, stay consistent, and let your skin set the pace.\u003c\/p\u003e\r\n\u003c\/article\u003e *** Use this serum at night only, after cleansing and toning and before moisturiser. Shake the bottle well each time, since the formula separates into layers when it settles.\r\n\r\nDispense one to two drops and smooth over your face, avoiding the eyes. Start with two to three nights a week and build up gradually as your skin adjusts.\r\n\r\nAlways apply sunscreen the next morning, since retinoids increase sensitivity to sunlight. Store the bottle away from direct sunlight and keep it tightly closed between uses.\r\n\r\nAvoid layering with vitamin C or exfoliating acids on the same night. Pair this serum with a gentle cleanser, hydrating toner, and barrier-supporting moisturiser for the rest of your routine. **** Water (Aqua), Glycerin, Caprylic\/Capric Triglyceride, Polyglycerin-3, Butylene Glycol, 1,2-Hexanediol, Niacinamide, Methyl Gluceth-20, Glycereth-26, Pentylene Glycol, Sodium Citrate, Ethylhexylglycerin, Retinol (1,000 ppm), Retinal (1,000 ppm), Gellan Gum, Agar, Xanthan Gum, Helianthus Annuus (Sunflower) Seed Oil, Adenosine, Lactococcus Ferment Lysate, Polyquaternium-51, Citric Acid, Beta-Carotene, Nicotinamide Adenine Dinucleotide (100 ppm), Hydrogenated Lecithin, Tocopherol, Centella Asiatica Extract, Ficus Carica (Fig) Fruit Extract, Fructooligosaccharides, Cyanocobalamin, Ceramide NP, Maltodextrin, Arginine, Actinidia Arguta Fruit Extract, Hydrolyzed Gardenia Florida Extract, Sophora Japonica Flower Extract, Sodium Chloride, Phenylpropanol, Levulinic Acid, Sodium Levulinate ***** Retinol (1,000 ppm)  - vitamin A derivative that speeds cell renewal and smooths fine lines over time; Retinal  - a faster-converting retinoid that works alongside retinol for quicker visible texture improvement; Nicotinamide Adenine Dinucleotide (NAD+, 100 ppm)  - supports the skin's natural cell renewal and helps maintain firmness; Niacinamide  - strengthens the skin barrier and evens out tone; Adenosine  - soothes and supports skin elasticity; Centella Asiatica Extract  - calms skin and eases the irritation retinoids can cause; Ceramide NP  - reinforces the moisture barrier so the skin stays comfortable during retinoid use ******","brand":"PURITO SEOUL","offers":[{"title":"30ml","offer_id":56033133494657,"sku":"CH-PRS-SER-0042","price":13.97,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/3325\/8815\/files\/PURITOSEOULRetinolRetinal2000NAD_Serum-1.png?v=1786169355","url":"https:\/\/calmhavenbeauty.co.uk\/products\/purito-seoul-retinol-retinal-2000-nad-serum","provider":"Calm Haven Beauty","version":"1.0","type":"link"}