{"product_id":"purito-seoul-multi-pdrn-collagen-egf-serum","title":"PURITO SEOUL Multi PDRN Collagen EGF Serum","description":"PURITO SEOUL Multi PDRN Collagen EGF Serum brings three renewal ingredients into one light, silky formula. PDRN, vegan collagen, and EGF work side by side to support your skin's natural renewal process.\n\nThis serum absorbs fast, with no greasy after-feel. It suits normal, dry, combination, and sensitive skin, so most people can add it to their routine with ease. Centella asiatica calms and settles stressed skin, while ceramides help your skin hold onto moisture through the day. The formula is vegan and cruelty free, made with care for both your skin and the planet.\n\nShake well, then pat a small amount onto clean skin after your toner. Follow with a moisturiser to lock everything in. A calm, simple step for skin that wants a little extra care. ** \u003carticle\u003e\n\u003ch2\u003eWhat This Serum Does for Your Skin\u003c\/h2\u003e\n\u003cp\u003ePURITO SEOUL Multi PDRN Collagen EGF Serum is built around three renewal ingredients in one light formula. PDRN, vegan collagen, and EGF combine to support your skin's natural repair process. PDRN is a nucleotide ingredient known for helping skin recover and rebuild.\u003c\/p\u003e\n\u003cp\u003eVegan collagen adds structure, helping skin feel firmer and hold onto moisture. EGF, short for epidermal growth factor, carries the signals your skin uses to renew its surface. Together, these three actives give this serum its name, and its purpose.\u003c\/p\u003e\n\u003cp\u003eThe formula has a light, silky texture that sinks in fast. There is no heavy, greasy after-feel, even when layered under other products. Because the formula is light, it suits most skin types, including skin that reacts easily.\u003c\/p\u003e\n\u003cp\u003eThis serum is not about one single ingredient doing everything alone. It is about renewal, hydration, and skin barrier care, in balance. Every drop is shaken before use, since PDRN and collagen sit in a bi-phase formula.\u003c\/p\u003e\n\u003cp\u003eThat shake activates the full blend before it touches your skin. The result is a serum built for skin that wants care, not stripping. It fits into a routine that already looks after the skin barrier. Used consistently, it becomes a steady step in your day.\u003c\/p\u003e\n\n\u003ch2\u003eThe Key Ingredients Inside\u003c\/h2\u003e\n\u003cp\u003eEvery ingredient in this serum has a job. Sodium DNA, better known as PDRN, is used here at 99 percent purity. It encourages skin renewal, so skin can look more settled and refreshed over time.\u003c\/p\u003e\n\u003cp\u003esh-Oligopeptide-1, the technical name for EGF, is included at 2 parts per million. This growth factor aids skin surface renewal, so texture can feel smoother with regular use. Vegan collagen gives the serum its plumping feel, so skin can appear firmer and more hydrated.\u003c\/p\u003e\n\u003cp\u003eCentella asiatica extract is included to calm and settle skin that feels stressed or reactive. Ceramide NP pairs with hydrogenated lecithin to strengthen the skin's barrier, so it can hold onto moisture. Lactococcus ferment lysate adds further barrier support, leaving skin feeling steadier day to day.\u003c\/p\u003e\n\u003cp\u003eBeta-sitosterol and phytosterols round out the blend, both known for balancing, soothing effects on skin. None of these ingredients act alone. They layer together in a light, water-based gel that still feels rich against skin.\u003c\/p\u003e\n\u003cp\u003eThis serum is vegan and cruelty free from formula to finish. Every ingredient inside is chosen with both your skin and animal welfare in mind. That means you can use this serum without compromise, whatever your skincare values.\u003c\/p\u003e\n\n\u003ch2\u003eHow Your Skin Responds Over Time\u003c\/h2\u003e\n\u003cp\u003eSkin renewal is not an overnight event. It happens in cycles, and ingredients like PDRN and EGF move with those cycles rather than against them. With regular use, many people notice skin that looks calmer and feels steadier under the surface.\u003c\/p\u003e\n\u003cp\u003eThe light, silky finish means this serum can be used morning and night without feeling heavy. Because it absorbs fast, it will not interfere with makeup or sunscreen applied afterward. Skin that has felt reactive or easily unsettled may notice the soothing effect of centella asiatica first.\u003c\/p\u003e\n\u003cp\u003eFirmness and hydration tend to build more gradually, as collagen and ceramides settle into the skin's surface layers. This is a formula for people who want steady, visible improvement, not instant transformation. Results are described by the brand as becoming increasingly visible with regular use.\u003c\/p\u003e\n\u003cp\u003eThat means consistency matters more than how much product you apply at once. A thin layer, used every day, is more effective than an occasional heavy application. Skin barrier ingredients, like ceramide NP and lactococcus ferment lysate, sit quietly in the background.\u003c\/p\u003e\n\u003cp\u003eTheir job is to keep moisture in and irritants out, so the more active ingredients can do their job. Used this way, the serum becomes part of a longer routine, not a quick fix.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Layer It in Your Routine\u003c\/h2\u003e\n\u003cp\u003eThis serum fits into a routine after cleansing and toning, and before heavier creams. Start by shaking the bottle three to five times, since PDRN and collagen settle when left still. Take one to two pumps onto clean, dry skin after your toner.\u003c\/p\u003e\n\u003cp\u003eGently pat and press the serum in, rather than rubbing it across your face. Let it absorb fully before moving to the next step. Once it has sunk in, follow with a moisturiser to seal in hydration.\u003c\/p\u003e\n\u003cp\u003eIn the morning, finish your routine with a separate sunscreen, since this serum does not contain SPF. At night, this serum can sit under a richer night cream if your skin feels dry. People who use several serums can layer this one after lighter, water-based formulas and before thicker creams.\u003c\/p\u003e\n\u003cp\u003eIf your skin feels sensitive, start by using it every other day. Once your skin adjusts, daily use both morning and night is fine for most people. Store the bottle away from direct sunlight and heat.\u003c\/p\u003e\n\u003cp\u003eAlways shake before each use, since the active ingredients can settle over time. Keeping the cap tightly closed also protects the formula, keeping it fresher for longer. A simple routine, repeated with care, is what brings out the best from any serum.\u003c\/p\u003e\n\n\u003ch2\u003eWho This Serum Is For\u003c\/h2\u003e\n\u003cp\u003eThis serum suits normal, dry, combination, and sensitive skin, which covers most skin types. If your skin often feels tight, dull, or in need of a little extra care, this is a good fit. People newer to PDRN and EGF ingredients will find this an approachable way to start.\u003c\/p\u003e\n\u003cp\u003eIts light, non-greasy feel makes it easy to introduce. It also suits those who already use active ingredients and want a steady, settling step in their routine. Skin that reacts to heavier or richer formulas may prefer this lighter, fast-absorbing option instead.\u003c\/p\u003e\n\u003cp\u003eBecause the formula is vegan and cruelty free, it suits anyone who chooses their skincare with those values in mind. This is not a serum for people chasing instant, dramatic change. It is for people who want to team up with their skin's own renewal process, gently and consistently.\u003c\/p\u003e\n\u003cp\u003eIf you want a serum that combines PDRN, EGF, and collagen without a heavy feel, it belongs on your shelf. Your skin does not need to try hard to feel cared for. Sometimes it just needs the right ingredients, applied with a little patience.\u003c\/p\u003e\n\u003c\/article\u003e *** Shake the bottle three to five times before each use. This activates the bi-phase formula, since PDRN and collagen can settle when left still.\n\nApply 1 to 2 pumps to clean, dry skin straight after your toner. Gently pat and press the serum in, rather than rubbing it across your face. Let it absorb fully before your next step.\n\nUse morning and night. In the morning, follow with a moisturiser and a separate sunscreen, since this serum does not contain SPF. At night, follow with your usual moisturiser or night cream.\n\nIf your skin feels sensitive, start with every other day and build up to daily use.\n\nStore away from direct sunlight and heat. Keep the cap tightly closed between uses to help the formula stay fresh.\n\nThis serum layers well with other water-based serums and toners. Apply lighter formulas first, then this serum, then seal with a moisturiser. **** Water, Butylene Glycol, Caprylic\/Capric Triglyceride, Methylpropanediol, 1,2-Hexanediol, Propanediol, Glycerin, Ethylhexylglycerin, Sodium Citrate, Polyglyceryl-10 Laurate, Gynostemma Pentaphyllum Extract, Lithospermum Erythrorhizon Root Extract, C20-40 Alkyl Glucoside, Hydroxyacetophenone, Gellan Gum, Agar, Cetearyl Alcohol, Hydrogenated Lecithin, Lactococcus Ferment Lysate, Citric Acid, Beta-Sitosterol, Centella Asiatica Extract, Ficus Carica (Fig) Fruit Extract, Fructooligosaccharides, Phytosterols, Xanthan Gum, Ceramide NP, Arginine, Cyanocobalamin, sh-Oligopeptide-1, Sodium Chloride, Phenylpropanol, Tocopherol, Levulinic Acid, Sodium Levulinate, Collagen, Leuconostoc\/Radish Root Ferment Filtrate, Avena Sativa (Oat) Extract, Sodium Phytate, Sodium DNA, Aloe Barbadensis Flower Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract ***** Sodium DNA (PDRN) - a 99% concentration that supports skin renewal and strengthens the skin's structure\nsh-Oligopeptide-1 (EGF) - a growth factor that promotes surface renewal and supports skin elasticity\nVegan Collagen - firms the skin and helps it hold onto moisture\nCentella Asiatica Extract - soothes and calms sensitive or stressed skin\nCeramide NP - helps strengthen the skin's moisture barrier\nLactococcus Ferment Lysate - supports the skin's microbiome and moisture barrier ******","brand":"PURITO SEOUL","offers":[{"title":"30ml","offer_id":56033131004289,"sku":"CH-PRS-SER-0041","price":13.97,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/3325\/8815\/files\/PURITOSEOULMultiPDRNCollagenEGFSerum-1.png?v=1786176556","url":"https:\/\/calmhavenbeauty.co.uk\/products\/purito-seoul-multi-pdrn-collagen-egf-serum","provider":"Calm Haven Beauty","version":"1.0","type":"link"}