{"product_id":"jumiso-niacinamide-20-serum","title":"JUMISO Niacinamide 20 Serum","description":"\u003cp\u003eThe JUMISO Niacinamide 20 Serum delivers niacinamide at 20%. That is one of the strongest concentrations in K-beauty. Dark spots, uneven skin tone, and enlarged pores are the focus. This serum targets all three without overwhelming your skin. The formula combines niacinamide with Tranexamic Acid and Glutathione. Together they fade discolouration from multiple angles. Hexylresorcinol blocks the enzyme that triggers melanin production. A Triple Centella Complex keeps reactive and sensitive skin comfortable throughout. Hyaluronic Acid draws moisture in at every layer. The texture is light and absorbs quickly without stickiness or residue. It is fragrance-free, alcohol-free, vegan, and cruelty-free. It will not block pores. Apply morning and evening, always followed by a moisturiser. Add SPF every morning to protect your progress. **\u003c\/p\u003e\n\u003carticle\u003e\n\u003ch2\u003eWhat This Serum Does for Your Skin\u003c\/h2\u003e\n\u003cp\u003eThe JUMISO Niacinamide 20 Serum is built for a clearer, more even complexion. Niacinamide at 20% slows melanin production so dark spots fade over time. It tightens the look of enlarged pores by reducing excess sebum. Oil production settles, making this serum well-suited to oily and combination skin.\u003c\/p\u003e\n\u003cp\u003eNiacinamide is a form of vitamin B3. At high concentration, it strengthens the skin barrier. The barrier is the protective layer that holds moisture in and keeps irritants out. A stronger barrier means skin looks calmer and feels more comfortable day to day. For reactive skin, that underlying support matters just as much as the brightening effect.\u003c\/p\u003e\n\u003cp\u003eThis serum works across multiple concerns at once. Dark spots, pore size, oil control, and skin tone all respond to consistent niacinamide use. The formula does this quietly and reliably, without any spectacle. Give it time and the results come through.\u003c\/p\u003e\n\u003ch2\u003eThe Key Ingredients Inside\u003c\/h2\u003e\n\u003cp\u003eNiacinamide leads at 20%, fading dark spots and visibly refining pores. Tranexamic Acid inhibits melanin transfer, which helps discolouration fade at a deeper level. Glutathione is a naturally occurring antioxidant. It adds pigment control while shielding skin cells from oxidative stress caused by pollution and daily UV exposure.\u003c\/p\u003e\n\u003cp\u003eHexylresorcinol blocks tyrosinase, the enzyme that starts melanin production. These four actives approach hyperpigmentation from different angles for more visible results. No single ingredient carries the formula. Each one works on a different part of the same problem. Used together, they go further than any one of them could alone.\u003c\/p\u003e\n\u003cp\u003eA Triple Centella Complex provides the calming foundation. It contains Asiaticoside, Madecassic Acid, and Asiatic Acid from the Centella asiatica plant. These compounds soothe skin and help it tolerate the high niacinamide concentration. Allantoin adds further comfort for sensitive and reactive skin types.\u003c\/p\u003e\n\u003cp\u003eA three-weight Hyaluronic Acid Complex completes the formula. It contains Hyaluronic Acid, Hydrolyzed Hyaluronic Acid, and Sodium Hyaluronate. Each molecular weight draws moisture into the skin at a different depth. This keeps the serum hydrating and comfortable as the actives work.\u003c\/p\u003e\n\u003ch2\u003eHow Your Skin Responds Over Time\u003c\/h2\u003e\n\u003cp\u003eHigh-concentration niacinamide does not work overnight. In the first week or two, skin typically feels more balanced. Oil production settles, and the complexion looks more even by the end of each day. The serum dries down quickly, leaving no residue. It layers smoothly under moisturiser and SPF.\u003c\/p\u003e\n\u003cp\u003eFrom around week four, more visible changes begin for most users. Dark spots become lighter and less defined at the edges. Pores look smaller because less sebum is being produced. Skin tone appears more uniform in natural light. These results build gradually with consistent twice-daily use.\u003c\/p\u003e\n\u003cp\u003eThe depth and age of discolouration affect how quickly it fades. Lighter, newer spots respond faster. Older, deeper marks take longer. Consistency matters more than anything else here. Twice daily, every day, gives the actives the time they need to work through your skin's natural renewal cycle.\u003c\/p\u003e\n\u003ch2\u003eHow to Layer It in Your Routine\u003c\/h2\u003e\n\u003cp\u003eApply this serum after cleansing and toning. Use it before any heavier moisturiser or facial oil. Apply two to three drops. Spread evenly across the face and pat gently into areas with dark spots or visible pores. Do not rub. The formula absorbs in around thirty seconds.\u003c\/p\u003e\n\u003cp\u003eFollow with a moisturiser to lock in hydration. This helps your skin manage the high concentration, especially in the first few weeks. In the morning, finish with a broad-spectrum SPF of at least SPF 30. Brightening actives work against UV-triggered melanin production. Sun protection is not optional here.\u003c\/p\u003e\n\u003cp\u003eIn the evening, a richer moisturiser or sleeping pack works well on top. This serum is fragrance-free, alcohol-free, and free of essential oils. It sits comfortably under most products without conflict. Avoid pairing it with strong exfoliating acids or retinol until your skin has adjusted. Start at once daily for the first two weeks, then move to twice daily.\u003c\/p\u003e\n\u003ch2\u003eWho This Serum Is For\u003c\/h2\u003e\n\u003cp\u003eThis serum suits anyone who has tried lower-strength brightening products and wants a stronger result. It works for oily, combination, acne-prone, and sensitive skin types. The Centella complex and Allantoin help sensitive skin tolerate the formula. Introduce it gradually and reactive skin can manage it well.\u003c\/p\u003e\n\u003cp\u003eIt is non-comedogenic, so it will not block pores. It is fragrance-free, alcohol-free, vegan, cruelty-free, and reef-safe. These are not just labels. They matter if your skin is prone to irritation or if your current products are already causing problems.\u003c\/p\u003e\n\u003cp\u003eAt 20%, this is a working tool with a specific job to do. That job: fading stubborn dark spots, reducing the look of pores, and building a more even tone. It takes several weeks of consistent use. If that is what your skin needs, this serum is the right answer. Add it to your routine and give the formula the time it needs.\u003c\/p\u003e\n\u003c\/article\u003e\n\u003cp\u003e*** Apply two to three drops to clean, toned skin. Pat gently across the face, focusing on areas with dark spots or enlarged pores. Do not rub . patting helps the serum absorb evenly and avoids disturbing any toner underneath. Use morning and evening. In the morning, always finish with a broad-spectrum SPF of at least SPF 30. Brightening actives make sun protection essential . UV exposure triggers the same melanin production you are working to reduce. In the evening, layer a moisturiser or sleeping pack on top. If your skin is new to high-concentration niacinamide, start with once daily for the first two weeks. Then move to twice daily. This gives your skin time to adjust without irritation. Store at room temperature, away from direct sunlight. The 40 ml bottle lasts approximately six to eight weeks with twice-daily use. Pairs well with a gentle low-pH cleanser, a hydrating toner, and a ceramide-based moisturiser. **** Water(Aqua), Niacinamide(20%), Propanediol, Butylene Glycol, Tranexamic Acid, 1,2-Hexanediol, Hydroxyaceto-phenone, Acrylates\/C10-30 Alkyl Acrylate Crosspolymer, Glycereth-25 PCA Isostearate, Arginine, Ethylhexylglycerin, Glutathione, Gardenia Florida Fruit Extract, Dextrin, Trisodium Ethylenediamine Disuccinate, Glycerin, Zea Mays (Corn) Kernel Extract, Dipropylene Glycol, Hyaluronic Acid, Hydrogenated Lecithin, Hydrolyzed Hyaluronic Acid Sodium Hyaluronate, Polyglyceryl-10 Oleate, Asiaticoside, Hedera Helix (Ivy) Extract, Madecassic Acid, Asiatic Acid, Fructan, Glucose, Paeonia Suffruticosa Root Extract, Portulaca Oleracea Extract, Allantoin, Hexylresorcinol, Artemisia Princeps Leaf Extract, Rhodiola Rosea Root Extract\u003cspan style=\"font-family: -apple-system, BlinkMacSystemFont, 'San Francisco', 'Segoe UI', Roboto, 'Helvetica Neue', sans-serif; font-size: 0.875rem;\"\u003e***** Niacinamide 20%, Tranexamic Acid, Glutathione, Triple Centella Complex (Asiaticoside, Madecassic Acid, Asiatic Acid), Hyaluronic Acid Complex (Hyaluronic Acid, Hydrolyzed Hyaluronic Acid, Sodium Hyaluronate), Hexylresorcinol, Allantoin ******\u003c\/span\u003e\u003c\/p\u003e","brand":"JUMISO","offers":[{"title":"40ml","offer_id":55432549466497,"sku":"CH-JMS-SER-0005","price":13.47,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/3325\/8815\/files\/D56CCB69-4B37-4AC0-B036-0E0594B94324.png?v=1774088803","url":"https:\/\/calmhavenbeauty.co.uk\/products\/jumiso-niacinamide-20-serum","provider":"Calm Haven Beauty","version":"1.0","type":"link"}