{"product_id":"dr-althea-15-niacinamide-purity-serum","title":"DR.ALTHEA 15% Niacinamide Purity Serum","description":"DR.ALTHEA 15% Niacinamide Purity Serum is made for skin that feels oily, uneven, and tired of visible pores. This lightweight serum carries a high 15% concentration of niacinamide. It is one of the most studied ingredients for brightening a dull tone.\n\nZinc PCA works alongside the niacinamide to help calm oily patches and refine the look of pores. The texture is thin and fast absorbing, so it never leaves a sticky film behind. A blend of soothing plant extracts, including Portulaca Oleracea and grape seed, supports calmer looking skin as you use it.\n\nDR.ALTHEA formulates this serum as vegan, with EWG Green Grade ingredients throughout. It fits easily into a simple routine, whether your skin leans oily, combination, or just wants a brighter start. Calm, clear feeling skin can start with one simple step. ** \u003carticle\u003e\n\u003ch2\u003eWhat This Serum Does for Your Skin\u003c\/h2\u003e\n\u003cp\u003ePores that look larger than you'd like. Dark spots that linger after a blemish has faded. An oily T-zone by midday, even when your skin feels dry at the edges. DR.ALTHEA built this serum around one goal. Calmer, more even looking skin, without a heavy or sticky feel.\u003c\/p\u003e\n\u003cp\u003eAt the centre of the formula sits niacinamide, held at a high 15% concentration. Niacinamide is a form of vitamin B3. It helps visibly brighten uneven tone and refine the look of pores. Zinc PCA works alongside it. It helps regulate excess oil, so shine feels more balanced through the day.\u003c\/p\u003e\n\u003cp\u003eThe serum is lightweight from the first pat. It absorbs quickly and sits comfortably under the rest of your routine. It never leaves a sticky film behind. Dullness, oiliness, and visible pores often show up together. This serum gives each concern proper attention in one simple step, rather than three. It's built as a single, focused addition to your existing routine.\u003c\/p\u003e\n\n\u003ch2\u003eThe Key Ingredients Inside\u003c\/h2\u003e\n\u003cp\u003eNiacinamide at 15% is the headline active. It is chosen for its ability to visibly brighten dull, uneven skin. It also helps refine the look of enlarged pores. Niacinamide is one of the most studied ingredients in skincare. It's a big part of why DR.ALTHEA leans on it so heavily here, at a genuinely high 15% strength.\u003c\/p\u003e\n\u003cp\u003eZinc PCA supports the niacinamide. It helps calm oily, blemish-prone areas and mattify shine. Portulaca Oleracea Extract adds a soothing, antioxidant layer. It helps calmer looking skin feel more comfortable day to day. Grape seed extract brings further antioxidant support, helping protect skin as the day goes on.\u003c\/p\u003e\n\u003cp\u003eSaururus Chinensis Extract and rice ferment filtrate round out the formula. Both are chosen for their role in brightening dull tone. They also support a more even, refined texture. Trehalose and glycerin sit quietly in the background too. They help the serum feel comfortable rather than drying as the actives get to work.\u003c\/p\u003e\n\n\u003ch2\u003eHow Your Skin Responds Over Time\u003c\/h2\u003e\n\u003cp\u003eWith regular use, many people notice their skin feels more balanced day to day. Shine can feel less obvious by the afternoon. Niacinamide is known for gradually helping even out the look of skin tone. Dark spots and redness can appear to fade into the background over time, rather than standing out.\u003c\/p\u003e\n\u003cp\u003ePores often look more refined with consistent use. This is partly down to Zinc PCA keeping oil production in check. Less oil sitting on the surface can mean pores appear smaller. This is most noticeable across the nose and chin, where oil tends to gather first.\u003c\/p\u003e\n\u003cp\u003eTexture can feel smoother too, as the botanical extracts support a calmer, more even surface. Everyone's skin responds at its own pace, so results will vary. What stays consistent from day one is the lightweight, fast absorbing feel. The serum never gets in the way of the rest of your routine, whatever else you layer around it.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Layer It in Your Routine\u003c\/h2\u003e\n\u003cp\u003eApply this serum after cleansing and toning, while skin is still slightly damp. A few drops spread evenly across the face is enough. Pat gently rather than rubbing. This gives the serum time to absorb properly before the next step. Give it a moment to settle in fully before moving on.\u003c\/p\u003e\n\u003cp\u003eUse it morning and evening as the treatment step in your routine. Apply before moisturiser, and before sunscreen in the morning. If brightening dull tone is your main concern, try layering two to three light applications instead of one heavier one. Let each layer sink in before adding the next.\u003c\/p\u003e\n\u003cp\u003eThis serum plays well with most routines, including exfoliating acids and vitamin C. It's worth introducing new actives slowly if your skin is sensitive. Keep the bottle away from direct sunlight and bathroom heat where possible. Always follow with a moisturiser to lock in hydration, and never skip sunscreen the next morning.\u003c\/p\u003e\n\n\u003ch2\u003eWho This Serum Is For\u003c\/h2\u003e\n\u003cp\u003eThis serum suits anyone dealing with visible pores or an uneven tone. It also suits skin that turns oily by midday, particularly combination or oily skin types. The lightweight, non-sticky texture makes it a comfortable pick for anyone who finds heavier serums too rich.\u003c\/p\u003e\n\u003cp\u003eIt also suits anyone who wants a simple routine built around one well-studied active. If you've tried niacinamide before at a lower strength, this 15% formula gives you room to step up. It's a good next move for skin that's ready for more.\u003c\/p\u003e\n\u003cp\u003eDR.ALTHEA formulates this serum as vegan, with EWG Green Grade ingredients throughout. That matters if those values guide your skincare choices. It's a straightforward way to add a proven active into your routine, without overcomplicating your shelf.\u003c\/p\u003e\n\u003cp\u003eIf your skin has been asking for more balance and more clarity, this serum listens. Add it to your basket today, and let it become the next simple step in your routine.\u003c\/p\u003e\n\u003c\/article\u003e *** Cleanse and tone first, while your skin is still slightly damp. Take two to three drops of the serum and smooth it evenly over your face and neck. Pat gently until it absorbs, rather than rubbing it in.\n\nUse this serum both morning and evening as your treatment step. Apply it after toner and before moisturiser. In the morning, always follow with sunscreen, since niacinamide works best inside a protected routine.\n\nIf brightening dull tone is your main focus, try layering two to three light applications instead of one heavier layer. Let each layer settle before adding the next.\n\nKeep the bottle upright, away from direct sunlight and bathroom heat. Close the cap fully after each use to help the formula stay stable for longer.\n\nThis serum layers well with a gentle cleanser and a simple moisturiser. It also works alongside exfoliating acids and vitamin C. Introduce new actives slowly if your skin is sensitive. A calming toner beforehand can help prepare your skin for the actives that follow. **** Water, Pentylene Glycol, Niacinamide, Butylene Glycol, 1,2-Hexanediol, Glycerin, Trehalose, Polyglyceryl-10 Laurate, Xanthan Gum, Ethylhexylglycerin, Disodium EDTA, Rosmarinus Officinalis (Rosemary) Leaf Oil, Zinc PCA, Melaleuca Alternifolia (Tea Tree) Leaf Oil, Portulaca Oleracea Extract, Vitis Vinifera (Grape) Seed Extract, Saururus Chinensis Extract, Rice Ferment Filtrate (Sake), Tocopherol, Limonene, Linalool ***** Niacinamide (15%) - visibly brightens uneven tone and refines the look of pores\nZinc PCA - helps regulate excess oil and calm oily, blemish-prone areas\nPortulaca Oleracea Extract - soothing antioxidant that helps calmer looking skin feel comfortable\nVitis Vinifera (Grape) Seed Extract - antioxidant support that helps protect skin day to day\nSaururus Chinensis Extract - supports brightening and a more even, refined texture\nRice Ferment Filtrate (Sake) - traditional Korean ferment that supports tone and texture ******","brand":"DR.ALTHEA","offers":[{"title":"30ml","offer_id":56069632426369,"sku":"CH-DAL-SER-0011","price":16.97,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/3325\/8815\/files\/DR.ALTHEA15_NiacinamidePuritySerum-1.png?v=1786692918","url":"https:\/\/calmhavenbeauty.co.uk\/products\/dr-althea-15-niacinamide-purity-serum","provider":"Calm Haven Beauty","version":"1.0","type":"link"}