{"title":"K-Beauty Serums with Rice","description":"\u003ch1\u003eK-Beauty Serums with Rice\u003c\/h1\u003e\n\u003cp\u003eK-Beauty Serums with Rice brighten and nourish with centuries of tradition. Some ingredients simply give your skin exactly what it needs.\u003c\/p\u003e\n\u003cp\u003eKorean formulas use rice water, rice bran, and fermented rice for gentle brightening and hydration. Soft, milky textures that feel like comfort.\u003c\/p\u003e\n\u003cp\u003eExplore the range above.\u003c\/p\u003e\n\u003cp\u003e..\u003c\/p\u003e\n\u003carticle\u003e\r\n\u003cp\u003eRice serum draws on one of the oldest beauty traditions in East Asia. Korean and Japanese women have used rice water for generations to brighten and soften their skin. Modern Korean formulas take this heritage further with fermented rice extracts that deliver deeper nourishment. The serums here bring that gentle, time-tested brightening to your daily routine.\u003c\/p\u003e\r\n\u003ch2\u003eGentle Brightening from a Trusted Source\u003c\/h2\u003e\r\n\u003cp\u003eRice contains natural compounds that help support a more even, luminous skin tone. These work by gently slowing excess pigment production while providing protective benefits against environmental stress. Fermented rice goes further, creating additional brightening compounds during the fermentation process that are not present in raw rice. Korean serums use this knowledge to deliver brightening that builds steadily over weeks. Your skin glows more naturally with each passing day of consistent use. Vitamin E works most effectively when combined with vitamin C, the two antioxidants recycle each other, extending their combined protective duration on the skin's surface. This synergy makes vitamin E a standard co-ingredient in brightening and antioxidant serums.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eSupports a more even skin tone\u003c\/li\u003e\r\n\u003cli\u003eGentle brightening over weeks\u003c\/li\u003e\r\n\u003cli\u003eFermented forms go deeper\u003c\/li\u003e\r\n\u003cli\u003eNatural glow that builds steadily\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch2\u003eNourishment Beyond Brightening\u003c\/h2\u003e\r\n\u003cp\u003eRice serum does more than even out tone. Rice bran oil is rich in vitamins and essential fatty acids that nourish and protect the barrier. Fermented rice filtrate delivers amino acids and minerals that support healthy, hydrated skin. Korean formulas often combine these different rice forms in one product for layered benefits. Your skin receives brightening, nourishment, and moisture all from a single, trusted botanical source. Apply one to two pumps to clean, slightly damp skin before moisturiser. Consistent daily use over four to eight weeks allows the active ingredients to show their full benefit as the skin adapts. Apply consistently over four to six weeks, most skin actives require sustained daily use to deliver their full benefit as the skin adapts to the ingredients.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eVitamins and fatty acids from rice bran\u003c\/li\u003e\r\n\u003cli\u003eAmino acids from fermented forms\u003c\/li\u003e\r\n\u003cli\u003eBarrier support and nourishment\u003c\/li\u003e\r\n\u003cli\u003eMultiple benefits from one source\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch2\u003eSoft, Milky Textures You Will Love\u003c\/h2\u003e\r\n\u003cp\u003eKorean rice serums have a distinctive soft, milky quality that feels comforting on the skin. Some are light and watery like traditional rice water. Others have a slightly creamy texture from rice bran. There is often a subtle, pleasant grain-like scent that feels natural and clean. These textures absorb smoothly without heaviness, leaving your skin feeling nourished and soft. The sensory experience is gentle and calming from start to finish. Physical exfoliants work mechanically while chemical ones, such as AHAs and PHA, dissolve the bonds between dead cells for smoother results without abrasion. Regular use two to three times per week is enough for most skin types.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eSoft, milky, comforting feel\u003c\/li\u003e\r\n\u003cli\u003eLight to slightly creamy textures\u003c\/li\u003e\r\n\u003cli\u003eSubtle, pleasant grain-like scent\u003c\/li\u003e\r\n\u003cli\u003eAbsorbs smoothly without heaviness\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch2\u003eA Tradition That Fits Modern Routines\u003c\/h2\u003e\r\n\u003cp\u003eApply rice serum after toner and before moisturiser. It works beautifully in both morning and evening routines. Korean rice products layer well with most actives, including niacinamide, hyaluronic acid, and vitamin C. Fermented rice essences can also serve as a first treatment step right after cleansing. Use sunscreen in the morning to protect your brightening progress. Consistent daily use is the key to seeing the gentle, steady results rice delivers best. Apply one to two pumps to clean, slightly damp skin before moisturiser. Consistent daily use over four to eight weeks allows the active ingredients to show their full benefit as the skin adapts.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eAfter toner, before moisturiser\u003c\/li\u003e\r\n\u003cli\u003eWorks morning and evening\u003c\/li\u003e\r\n\u003cli\u003eLayers well with brightening actives\u003c\/li\u003e\r\n\u003cli\u003eSunscreen protects your progress\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eScroll up to explore the collection and find the rice serum that brings gentle, radiant nourishment to your skin.\u003c\/p\u003e\r\n\u003c\/article\u003e\n\u003cp\u003e...\u003c\/p\u003e\n\u003cp\u003eFAQ HERE\u003c\/p\u003e\n\u003cp\u003e....\u003c\/p\u003e","products":[{"product_id":"beauty-of-joseon-glow-deep-serum-rice-alpha-arbutin","title":"BEAUTY OF JOSEON Glow Deep Serum: Rice + Alpha Arbutin","description":"\u003cp\u003eBEAUTY OF JOSEON Glow Deep Serum with Rice and Alpha Arbutin brings a gentle glow to tired skin. This light, hydrating serum helps fade dark spots and even out your skin tone with the power of rice water and plant-based care. Perfect for all skin types, it adds moisture while working to brighten your complexion day by day. Free from harsh ingredients, this serum fits easily into any skincare routine, morning or night. Give your skin the calm, fresh look it deserves with this simple yet effective formula that makes skincare feel good again.\u003c\/p\u003e ** \u003carticle\u003e\u003ch2\u003eWhat Makes This Serum Special\u003c\/h2\u003e\n\u003cp\u003eThis gentle serum brings together the best of nature and science to help your skin look its best. The star of the show is rice bran water, used for hundreds of years to help skin look bright and feel soft. Mixed with alpha-arbutin, it works to fade dark spots and even out your skin tone over time. The formula feels light on your skin but packs a real punch when it comes to results.\u003c\/p\u003e\n\u003cp\u003eWhat you won't find are harsh things that upset your skin. There's no alcohol, no silicones, and no essential oils that might cause redness. The serum is both vegan and cruelty-free, so you can feel good about what you're putting on your face. Each drop helps your skin look more awake and fresh, without any sticky feel.\u003c\/p\u003e\n\u003ch2\u003eKey Ingredients That Help Your Skin\u003c\/h2\u003e\n\u003cp\u003eThe power of this serum comes from four main helpers that work well together:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRice Bran Water - Adds moisture and helps skin look bright\u003c\/li\u003e\n\u003cli\u003eAlpha-Arbutin - Helps fade dark spots and evens skin tone\u003c\/li\u003e\n\u003cli\u003eNiacinamide - Makes skin look clearer and helps it stay healthy\u003c\/li\u003e\n\u003cli\u003eGlycerin - Pulls moisture into your skin to keep it soft\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThese work together to tackle common skin worries like dark spots, uneven tone, and dryness. The formula is gentle enough for all skin types, even if your skin gets upset easily. You'll notice how it sinks in fast without leaving any greasy feel behind.\u003c\/p\u003e\n\u003ch2\u003eHow This Serum Helps Your Skin\u003c\/h2\u003e\n\u003cp\u003eWhen you use this serum, you'll feel the change right away. Your skin will feel softer and look more awake after just one use. The light texture sinks in fast, adding moisture without any heavy feel. It's like giving your skin a drink of water.\u003c\/p\u003e\n\u003cp\u003eOver time, the real magic happens. Dark spots start to fade, and your skin tone becomes more even. The rice and alpha-arbutin work day after day to bring back your natural glow. Even if your skin is dry, oily, or a mix of both, this serum helps bring it back to balance. It works well in any season, though it's extra helpful when cold weather makes your skin feel tight and dry.\u003c\/p\u003e\n\u003ch2\u003eHow to Use This Serum for Best Results\u003c\/h2\u003e\n\u003cp\u003eUsing this serum is simple. After you wash your face:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ePut 2-3 drops in your palm\u003c\/li\u003e\n\u003cli\u003eGently pat it onto your skin until it sinks in\u003c\/li\u003e\n\u003cli\u003eUse morning and night for best results\u003c\/li\u003e\n\u003cli\u003eFollow with your face cream to lock in the good stuff\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe serum works well with other skin care items you already have. For an extra boost, try using it after a gentle face wash and before your moisturizer. If you use other BEAUTY OF JOSEON products, this serum fits right in with them too. The bottle will last about one to two months with daily use, giving your skin plenty of time to show its new glow.\u003c\/p\u003e\n\u003ch2\u003eWhy People Love This Serum\u003c\/h2\u003e\n\u003cp\u003eUsers can't stop talking about how this serum makes their skin feel and look. Many say they notice a fresh glow right away, while the dark spot fading happens over a few weeks of use. The light feel wins fans who don't like heavy skin care that sits on top of the skin.\u003c\/p\u003e\n\u003cp\u003eWhat makes it stand out is how it works for so many skin types. Whether you have dry patches, oily spots, or skin that gets red easily, this serum helps bring things back to balance. It's a true friend to your skin, just helping it be its best without any fuss. Store it in a cool, dry place away from sunlight to keep it working its best for you.\u003c\/p\u003e\u003c\/article\u003e \u003cp\u003eReady for skin that feels good and looks bright? Try BEAUTY OF JOSEON Glow Deep Serum today and see how simple, gentle care can make such a big difference. Your skin will thank you for the boost of moisture and glow. Add it to your cart now and take the first step toward skin that makes you smile when you look in the mirror.\u003c\/p\u003e *** \u003cp\u003eTo maximize the benefits of the Beauty of Joseon Glow Deep Serum, pat 2-3 drops into clean skin until fully absorbed. Use it twice daily—morning and night—as part of your routine. For enhanced effects, consider combining with other products from the Beauty of Joseon line, such as toners and masks. Store the serum in a cool, dry place away from direct sunlight to maintain its stability. With regular use, the serum typically lasts about one to two months, depending on application frequency. Incorporate it into your skincare routine to address concerns like hyperpigmentation, dullness, and dehydration, and enjoy a brighter, more hydrated complexion.\u003c\/p\u003e **** Oryza Sativa (Rice) Bran Water, Aqua, Glycerin, Butylene Glycol, 1.2-Hexanediol, Dipropylene Glycol Dibenzoate, Alpha-Arbutin, Niacinamide, Methyl Gluceth-20, Panthenol, Polyglycerin-3, Trehalose, Glyceryl Glucoside, Hydrolyzed Jojoba Esters, Hydroxyethyl Acrylate\/Sodium Acryloyldimethyl Taurate Copolymer, Ethylhexylglycerin, Hydroxyethyl Cellulose, Xanthan Gum, Arginine, Acrylates Copolymer, Disodium EDTA, Coptis Japonica Root Extract, Sorbitan Isostearate, Glucose, Coix Lacryma-Jobi Ma-Yuen Seed Extract, Glycine Soja (Soybean) Seed Extract, Hordeum Distichon (Barley) Extract, Oryza Sativa Extract, Sesamum Indicum (Sesame) Seed Extract, Triticum Vulgare (Wheat) Seed Extract, Vigna Radiata Seed Extract, Podocarpus Elatus (Illawarra Plum) Fruit Extract ***** Rice Bran Water, Alpha-Arbutin, Niacinamide, Glycerin******","brand":"BEAUTY OF JOSEON","offers":[{"title":"30ml","offer_id":53949382820225,"sku":"CH-BOJ-SER-0017","price":12.97,"currency_code":"GBP","in_stock":true},{"title":"60ml","offer_id":54165777711489,"sku":"CH-BOJ-SER-0033","price":20.97,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/3325\/8815\/files\/My_project-1_749b0e6e-919a-4215-b285-95884e853c78.png?v=1742888050"},{"product_id":"haruharu-wonder-black-rice-hyaluronic-anti-wrinkle-serum","title":"HARUHARU WONDER Black Rice Hyaluronic Anti-wrinkle Serum","description":"\u003cp\u003eHARUHARU WONDER Black Rice Hyaluronic Anti-wrinkle Serum brings deep hydration and comfort to your skin. This gentle serum uses the power of black rice and hyaluronic acid to help your skin feel soft and look bright. Perfect for all skin types, it works to smooth fine lines while adding moisture where your skin needs it most. The lightweight formula sinks in quickly without feeling sticky, leaving your face feeling fresh and looking more youthful. With regular use, you'll notice skin that feels firmer, looks more even, and has a natural, healthy glow.\u003c\/p\u003e ** \u003carticle\u003e\u003ch2\u003eThe Magic of Black Rice for Your Skin\u003c\/h2\u003e\n\u003cp\u003eBlack rice isn't just good for your body—it's wonderful for your skin too. In this serum, fermented black rice extract works as a skin-loving superhero. It's packed with helpful plant nutrients called anthocyanins that help brighten your skin tone and protect it from daily stressors. Think of these as tiny shields that keep your skin looking young and fresh. The fermentation process makes the good stuff in black rice even more powerful, helping it work better on your skin. This special ingredient helps even out skin tone, adds a healthy glow, and keeps your skin feeling soft and smooth all day long.\u003c\/p\u003e\n\u003ch2\u003eDeep Hydration That Lasts\u003c\/h2\u003e\n\u003cp\u003eDry skin needs more than just a quick splash of moisture—it needs ingredients that lock in hydration. This serum brings together hyaluronic acid and betaine, two star ingredients that pull water into your skin and keep it there. Hyaluronic acid is like a drink of water for thirsty skin, holding up to 1000 times its weight in moisture. Betaine, from plants, helps support your skin's natural moisture barrier.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHelps skin feel plump and bouncy\u003c\/li\u003e\n\u003cli\u003eWorks to smooth fine lines caused by dryness\u003c\/li\u003e\n\u003cli\u003eKeeps skin feeling comfortable all day\u003c\/li\u003e\n\u003cli\u003eDoesn't feel heavy or greasy on skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eGentle Support for Aging Skin\u003c\/h2\u003e\n\u003cp\u003eAs we get older, our skin needs extra help to stay firm and smooth. This serum offers that help without harsh ingredients. Red ginseng extract works to perk up tired skin, while amino acids help your skin stay strong and healthy. The mix of botanical oils soothes your skin while helping it feel more elastic and firm. What makes this serum special is how it supports your skin without overwhelming it. It helps minimize the look of fine lines while giving your face a subtle lifted feeling. With regular use, your skin will look more youthful—not in a fake way, but with a natural, healthy glow.\u003c\/p\u003e\n\u003ch2\u003ePerfect for Sensitive Skin Too\u003c\/h2\u003e\n\u003cp\u003eFinding products that work well without causing redness can be hard if you have sensitive skin. HARUHARU WONDER created this serum to be gentle enough for all skin types. The formula helps calm visible redness and soothes feelings of discomfort. Beta glucan works to support your skin's natural barrier, while polyphenols from black rice help protect against daily stress factors.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNo harsh ingredients that might upset your skin\u003c\/li\u003e\n\u003cli\u003eHelps reduce the look of redness\u003c\/li\u003e\n\u003cli\u003eSupports your skin's natural strength\u003c\/li\u003e\n\u003cli\u003eFeels soothing when applied to irritated skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eSimple to Use, Easy to Love\u003c\/h2\u003e\n\u003cp\u003eAdding this serum to your routine is simple. After washing your face, shake the bottle and press 2-3 pumps into your palm. Gently spread it over your face and neck, and pat lightly to help it sink in. You can use it morning and night for best results. The milky texture feels light on your skin and absorbs quickly, so you won't have to wait long before adding your moisturizer. For extra dry skin, mix in a few drops of facial oil. The subtle lavender scent makes each use feel like a mini spa moment, helping you take a calm breath while caring for your skin.\u003c\/p\u003e\u003c\/article\u003e \u003cp\u003eTreat your skin to the care it deserves with HARUHARU WONDER Black Rice Hyaluronic Anti-wrinkle Serum. Feel the difference as your skin becomes more hydrated, brighter, and smoother with each use. Your future self will thank you for the gift of healthy, happy skin. Add it to your cart today and start your journey to skin that feels as good as it looks!\u003c\/p\u003e *** \u003cp\u003e shake the serum bottle well before use. apply 2-3 pumps to clean, toned skin, gently spread evenly over face and neck, and lightly pat for better absorption. can be used alone or mixed with a few drops of black rice facial oil for enhanced hydration. use morning and\/or evening as part of your skincare routine. store in a cool, dry place away from direct sunlight to maintain ingredient efficacy and stability. a 50 ml bottle typically lasts 1 to 2 months with daily use, depending on the amount applied. it is best suited for adults aged 25 and above to target early to advanced signs of aging and hydration needs. for optimal results, use after cleansing and toning, followed by moisturizer and sunscreen during the day, or moisturizer in the evening. enhance your routine with complementary products like Black Rice Hyaluronic Toner, Black Rice Facial Oil, and Black Rice Cream for maximum hydration and anti-aging benefits.\u003c\/p\u003e **** Fermented Black Rice Extract, Hyaluronic Acid, Red Ginseng Extract, Betaine, Botanical Oils, Polyphenols and Flavonoids, Beta Glucan, Amino Acids ***** Fermented Black Rice Extract, Hyaluronic Acid, Red Ginseng Extract, Betaine******","brand":"HARUHARU WONDER","offers":[{"title":"50ml","offer_id":53949613375873,"sku":"CH-HHW-SER-0021","price":14.97,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/3325\/8815\/files\/HARUHARUWONDERBlackRiceHyaluronicAnti-wrinkleSerum.png?v=1735221821"},{"product_id":"haruharu-wonder-black-rice-night-knight-retinol-serum","title":"HARUHARU WONDER Black Rice Night Knight Retinol Serum","description":"\u003cp\u003eHARUHARU WONDER Black Rice Night Knight Retinol Serum helps your skin look smoother and feel firmer while you sleep. This gentle yet powerful serum brings together the best of nature and science to support your skin's overnight renewal. With a mix of microencapsulated retinol and plant-based bakuchiol, it works to soften fine lines, make pores look smaller, and boost your skin's bounce. The added black rice and ceramides help strengthen your skin and lock in moisture. Made for all skin types - even sensitive ones - this night serum is your calm, caring helper for waking up to happier skin.\u003c\/p\u003e ** \u003carticle\u003e\u003ch2\u003eWhy Your Skin Will Love This Night Serum\u003c\/h2\u003e\n\u003cp\u003eThink of this serum as your skin's gentle night helper. The 0.08% retinol works while you sleep to help smooth out fine lines and make your skin look fresher. What makes this serum special is how the retinol is wrapped in tiny capsules that slowly release throughout the night, so your skin gets all the good stuff without the harshness.\u003c\/p\u003e\n\u003cp\u003eWe've also added bakuchiol - a plant-based ingredient that works like retinol but is extra kind to your skin. Together with black rice full of skin-loving goodness, this serum helps your skin look firmer and feel softer. The best part? You'll wake up with skin that feels calm and cared for - never tight or dry.\u003c\/p\u003e\n\u003ch2\u003eSimple Ingredients That Work Hard\u003c\/h2\u003e\n\u003cp\u003eWe believe in keeping things simple but smart. This serum brings together:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRetinol (0.08%) - helps smooth fine lines and make skin look fresher\u003c\/li\u003e\n\u003cli\u003eBakuchiol - a gentle, plant-based helper that works like retinol\u003c\/li\u003e\n\u003cli\u003eFermented Black Rice - packed with good stuff to help skin look bright\u003c\/li\u003e\n\u003cli\u003eCeramide NP - helps keep your skin's barrier strong\u003c\/li\u003e\n\u003cli\u003eSunflower Seed Oil - full of good fats that keep skin soft\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhat you won't find? No harsh stuff like parabens, sulfates, or added scents. We keep it clean and gentle because your skin deserves the best care.\u003c\/p\u003e\n\u003ch2\u003eHow It Helps Your Skin\u003c\/h2\u003e\n\u003cp\u003eEveryone's skin has its own story. This serum helps with many common skin wishes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMakes fine lines look softer\u003c\/li\u003e\n\u003cli\u003eHelps skin feel firmer and bouncier\u003c\/li\u003e\n\u003cli\u003eMakes pores look smaller\u003c\/li\u003e\n\u003cli\u003eAdds moisture without feeling heavy\u003c\/li\u003e\n\u003cli\u003eHelps even out skin texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eYou might notice your skin feels softer right away. Over time (about 4-12 weeks), you'll see more changes like smoother skin and less noticeable lines. The black rice brings brightness while ceramides help keep your skin strong against daily stress.\u003c\/p\u003e\n\u003ch2\u003eHow to Use Your Serum\u003c\/h2\u003e\n\u003cp\u003eAdding this serum to your night routine is simple:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eWash your face with your favorite gentle cleanser\u003c\/li\u003e\n\u003cli\u003eIf you use a toner, apply that next\u003c\/li\u003e\n\u003cli\u003ePut a pea-sized drop of serum on your fingertips\u003c\/li\u003e\n\u003cli\u003eGently pat it over your face, avoiding the eye area\u003c\/li\u003e\n\u003cli\u003eFollow with your night cream to lock in all the goodness\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eWhen you're just starting, use it 1-2 times a week. Then slowly move up to nightly use as your skin gets used to it. In the morning, always use sunscreen - this helps protect the good work your serum did overnight.\u003c\/p\u003e\n\u003ch2\u003ePerfect for All Skin Types\u003c\/h2\u003e\n\u003cp\u003eWe made this serum to work well for all kinds of skin. If your skin feels dry, the sunflower seed oil and ceramides help add moisture. If your skin tends to get oily, you'll love how light it feels - never heavy or greasy.\u003c\/p\u003e\n\u003cp\u003eEven if your skin gets upset easily, the gentle blend of ingredients helps calm rather than stress your skin. The serum works well all year round - adding moisture in dry winter air and feeling light enough for summer. Free from harsh stuff and made with care, it's a friend to your skin no matter your skin story.\u003c\/p\u003e \u003cp\u003eReady to wake up to happier, smoother skin? Add the HARUHARU WONDER Black Rice Night Knight Retinol Serum to your evening routine and feel the calm caring touch it brings to your skin. Your future self will thank you for the gift of gentle, effective care. Try it tonight and start your journey to skin that feels good in its own glow!\u003c\/p\u003e *** \u003cp\u003eApply the HARUHARU WONDER Black Rice Night Knight Retinol Serum in your evening skincare routine after cleansing and toning. Use a pea-sized amount and avoid the eye area. Start with 1-2 times weekly, gradually increasing to nightly use as tolerated. Always follow with a broad-spectrum SPF 30+ during the day to protect your skin. Store the bottle in a cool, dry place and keep it tightly closed to preserve the retinol's stability. The 20ml bottle typically lasts 2-3 months with daily use, suitable for adults 25+ targeting early signs of aging. Incorporate into your routine alongside hydrating toners and barrier-repair creams for optimal results, and always apply SPF in the morning for protection against environmental damage.\u003c\/p\u003e **** Water, Caprylic\/Capric Triglyceride, Hydrogenated Polyisobutene, Glycerin, Helianthus Annuus (Sunflower) Seed Oil, 1,2-Hexanediol, Bakuchiol, C14-22 Alcohols, Potassium Cetyl Phosphate, C12-20 Alkyl Glucoside, Oryza Sativa (Rice) Extract, Arginine, Acrylates\/C10-30 Alkyl Acrylate Crosspolymer, Phyllostachys Pubescens Shoot Bark Extract, Disodium EDTA, Retinol (0.08%), Aspergillus Ferment, Ethylhexylglycerin, Polyglyceryl-10 Stearate, Xanthan Gum, Adenosine, Hydrogenated Lecithin, Glyceryl Stearate, Polyglyceryl-2 Stearate, Ceramide NP, Dipropylene Glycol, Stearyl Alcohol, Panax Ginseng Root Extract, Glucose, Hydroxyacetophenone, Butylene Glycol, Caprylyl Glycol, Cyclodextrin ***** Retinol (0.08%), Bakuchiol (1%), Ceramide NP, Sunflower Seed Oil, Fermented Black Rice Extract******\u003c\/article\u003e","brand":"HARUHARU WONDER","offers":[{"title":"20ml","offer_id":54113135231361,"sku":"CH-HHW-SER-0034","price":14.47,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/3325\/8815\/files\/HARUHARUWONDERBlackRiceNightKnightRetinolSerum-1.png?v=1742117618"},{"product_id":"im-from-rice-serum","title":"I'M FROM Rice Serum","description":"\u003cp\u003eI'M FROM Rice Serum brings the gentle power of rice to your daily skincare. This light, silky serum helps brighten your skin and even out tone using fermented rice extract. It feels soft and smooth as it sinks right in, giving your skin a natural glow without any heavy feeling. Perfect for all skin types, this serum helps calm redness, boost moisture, and make your skin look more awake and fresh. With 73% rice germ ferment extract, it's like giving your skin a daily dose of nature's goodness.\u003c\/p\u003e\n\u003cp\u003e**\u003c\/p\u003e\n\u003carticle\u003e\n\u003ch2\u003eThe Magic of Rice For Your Skin\u003c\/h2\u003e\n\u003cp\u003eRice has been used for healthy skin for hundreds of years in Asia, and now you can enjoy its gifts in this simple, effective serum. The main star is rice germ ferment extract, which makes up 73% of the formula. This special ingredient helps brighten dark spots and even out your skin tone over time. It also helps calm any redness or irritation, making your skin look more balanced and happy. The serum feels light and fresh, sinking in quickly without any sticky feeling. It works for all skin types – whether your skin is dry, oily, or somewhere in between.\u003c\/p\u003e\n\u003ch2\u003eKind, Clean Ingredients That Work\u003c\/h2\u003e\n\u003cp\u003eThis serum is full of good things that help your skin look and feel its best. Besides rice extract, it has niacinamide that helps make pores look smaller and skin tone more even. It also has two kinds of hyaluronic acid that bring deep moisture to different layers of your skin. Squalane helps lock in that moisture, while panthenol (vitamin B5) helps soothe any irritation. The formula is free from things that might upset your skin:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNo fragrance\u003c\/li\u003e\n\u003cli\u003eNo alcohol\u003c\/li\u003e\n\u003cli\u003eNo parabens\u003c\/li\u003e\n\u003cli\u003eNo harsh chemicals\u003c\/li\u003e\n\u003cli\u003eNo essential oils\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThis makes it perfect for even the most sensitive skin.\u003c\/p\u003e\n\u003ch2\u003eHow This Serum Helps Your Skin\u003c\/h2\u003e\n\u003cp\u003eRight away, your skin will feel softer and look smoother. The serum adds just the right amount of moisture without making your face feel greasy. If your skin is red or feels tight, you'll notice it feels calmer after you apply it. Over time, with daily use, you'll see even bigger changes. Dark spots will start to fade, and your skin tone will look more even. Your skin will feel stronger and bouncier too, thanks to ingredients that support your skin's natural barrier. Many people also notice their pores look smaller and their skin looks brighter overall.\u003c\/p\u003e\n\u003ch2\u003eEasy to Fit Into Your Routine\u003c\/h2\u003e\n\u003cp\u003eAdding this serum to your skincare routine is simple. After washing your face and using toner (if you use one), just put 1-2 pumps of the Rice Serum into your palm. Gently pat it all over your face and neck. Let it sink in for a moment, then follow with your moisturizer. You can use it twice a day – morning and night. In the morning, always finish with sunscreen to protect your newly brightened skin. The bottle will last about 1-2 months with daily use, giving your skin steady support.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eMorning: Cleanser → Toner → Rice Serum → Moisturizer → Sunscreen\u003c\/li\u003e\n\u003cli\u003eEvening: Cleanser → Toner → Rice Serum → Moisturizer or Night Cream\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eWhy People Love This Serum\u003c\/h2\u003e\n\u003cp\u003eThe I'M FROM Rice Serum has earned many happy fans who keep coming back for more. People love how it brightens their skin without harsh ingredients. The light texture works well for all seasons – it's refreshing in summer but still moisturizing enough for winter. Many say it helps calm their skin when it feels upset or red. Others love how it makes their skin look fresh and awake, even on tired days. The clean ingredient list gives peace of mind to those with sensitive skin, while the effective results keep everyone coming back. It's a simple step that makes a real difference in how your skin looks and feels.\u003c\/p\u003e\n\u003cp\u003eReady to give your skin the gift of rice's gentle power? Add I'M FROM Rice Serum to your routine and watch your skin become brighter, calmer, and more balanced day by day. Your skin deserves this moment of calm care – the perfect way to show yourself a little love each morning and night.\u003c\/p\u003e\n***\n\u003cp\u003eAfter cleansing, prep skin with toner. Dispense 1-2 pumps of I'm From Rice Serum and gently pat over the face and neck. Allow the serum to fully absorb, then follow with moisturizer to lock in hydration. Use daily, morning and night, and apply sunscreen in the daytime. Storage: store in a cool, dry place away from direct sunlight; keep tightly closed to avoid contamination; avoid extreme heat or humidity. Longevity: typically lasts about 1-2 months with daily use (1-2 pumps per application). Size: 30 ml (1.01 fl oz). For routine integration, pair with I'm From Rice Toner and I'm From Rice Cream; for texture or acne, light exfoliants or gentle acids can be used cautiously.\u003c\/p\u003e\n**** Aspergillus\/Rice Germ Ferment Extract Filtrate, Propanediol, Glycerin, Methylpropanediol, Cyclopentasiloxane, Niacinamide, Caprylyl Methicone, Water (Aqua), Cyclohexasiloxane, 1,2-Hexanediol, Squalane, Betaine, C12-14 Pareth-12, Ammonium Acryloyldimethyltaurate\/Vp Copolymer, Panthenol, C30-45 Alkyl Cetearyl Dimethicone Crosspolymer, Ethylhexylglycerin, Allantoin, Xanthan Gum, Dipotassium Glycyrrhizate, Adenosine, Disodium EDTA, Pentylene Glycol, Hydrolyzed Hyaluronic Acid, Alpha-Glucan Oligosaccharide, Sodium Hyaluronate, Madecassoside, Portulaca Oleracea Extract, Hydroxypropyl Cyclodextrin, Glutathione ***** Rice Germ Ferment Extract Filtrate, Niacinamide, Hydrolyzed Hyaluronic Acid \u0026amp; Sodium Hyaluronate, Squalane, Panthenol, Madecassoside, Glutathione, Other Soothing Ingredients******\u003c\/article\u003e","brand":"I'M FROM","offers":[{"title":"30ml","offer_id":54609435820417,"sku":"CH-IMF-SER-0009","price":24.47,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0772\/3325\/8815\/files\/I_MFROMRiceSerum-1.png?v=1755073757"}],"url":"https:\/\/calmhavenbeauty.co.uk\/collections\/k-beauty-serums-with-rice.oembed","provider":"Calm Haven Beauty","version":"1.0","type":"link"}